One of the many gifts of our increasingly networked world is the diminishing boundaries between communities. And the magazine business is about to get hit by a boundary-blurring tidal wave.
It's already started. What's the difference between NBC and Joe Everynerd on MySpace or YouTube? They're all just usernames - each with an equal chance of getting seen. The traditional roles of content creator and consumer have been irrevocably blurred.
Magazines, on the other hand, still have very high walls between their writers and readers. The writers and editors enjoy the illusion that they do something no one else can. The readers, then, have only one job: to consume the product.
But if the internet has taught us anything, it's that the world is full of people who know a lot more than you do about something.
This section is called Just a Thought. It's a blog where I post little pieces of what I'm thinking about at the moment. This page shows thoughts about Magazines, including:
Magazine Thinking: A Tale of Three Communities
31 October 2006
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Working the web since 1995, Derek Powazek is the creator of many award-winning websites, a couple of which still exist. Derek is the cofounder of JPG Magazine and the CCO of 8020 Publishing. Derek lives in San Francisco with his wife, two nutty Chihuahuas, a grumpy cat, and a house full of plants named Fred. More »
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