Thanks a lot, Apple
Just a thought from 12 May 2006 about , , , .

I've used Apple computers since high school. If it wasn't for the Mac, I probably wouldn't have wound up working for newspapers, getting into the web, moving to San Francisco, and living the life I have now. I've sung the Mac's praises to friends and family for almost twenty years.

And now I know what, or more specifically who, Apple thinks I am.

warren cheswick is not me

Apple thinks I am a whiny kid who looks like he sleeps under a bridge. A kid who murmurs snidely to himself. A kid who can't grow a beard to save his life. Specifically, this kid.

Apple thinks I'm Warren Cheswick from Ed, Justin from Dodgeball, and Darry Jenner from Jeepers Creepers. All stammering awkward kids, played for a laugh.

Don't get me wrong: I think it's nice that Apple is finally touting its computers again. I just wish they could have done it in a way that didn't make me want to defenstrate my laptop and go buy a computer from that funny guy playing the PC.

This section is called Just a Thought. It's a blog where I post little pieces of what I'm thinking about at the moment. This page is an individual entry called “Thanks a lot, Apple” that I wrote on 12 May 2006.

Before this, I wrote a little something called “Calling All Designers: Learn to Write!” on 9 May 2006. After this, I wrote “What Would Google Do?” on 15 May 2006.

Calling All Designers: Learn to Write!
I recently had the good fortune to work with a client who asked me to, in addition to doing my...
9 May 2006

What Would Google Do?
Google and I, we're old friends. I've written about them here and there for years. Google, as a web innovator,...
15 May 2006

The Fine Print

Working the web since 1995, Derek Powazek is the creator of many award-winning websites, a couple of which still exist. Derek is the cofounder of JPG Magazine and the CCO of 8020 Publishing. Derek lives in San Francisco with his wife, two nutty Chihuahuas, a grumpy cat, and a house full of plants named Fred. More »

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